The Art of Choosing - social behavioral economics, practical social psychology book by prominent professor of business at Columbia University
Are choices making us unhappy? United States is a land of dream, choices, wealth and lots of entitlement lately. But are we really happy and productive with the resources available to us? Award winning Columbia University professor SHEENA IYENGAR turns award winning research into a popular easy-read bestselling book for arm chair economists and social psychologists.
Her research reveals new insights on decision making in every day life, in business and in social life, also differences between how Americans and Asians make choices.
Author Biography
SHEENA IYENGAR is the S. T. Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award. She holds an undergraduate degree from Wharton School of Business and a doctorate in social psychology from Stanford University. Her innovative research on choice has been funded by the Institute for Advanced Studies, the Jerome A. Chazen Institute of International Business, the National Science Foundation, and the National Institute of Mental Health. Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune and TIME magazines, and in books such as Blink and The Paradox of Choice.
No comments:
Post a Comment